Make Money with Wood Crafts: How to Sell on Etsy, Amazon, at Craft Shows, to Interior Designers and Everywhere Else, and How to Get Top Dollars for Your Wood Projects by Dillehay James

Author:Dillehay, James [Dillehay, James]
Language: eng
Format: azw3, epub
Published: 2020-06-16T16:00:00+00:00

Chapter 8: Selling on Etsy

Etsy has over 35 million active buyers browsing handmade products from almost two million sellers. Etsy buyers are loyal—81% are repeat customers who account for annual sales exceeding three billion dollars. Etsy's primary market caters to the buy handmade audience.

As a selling platform, Etsy makes it easy to get started for new sellers to set up a shop and add product listings. If you aren't already a member, begin by registering for an account. Then click on "Sell on Etsy" to start.

The Etsy Seller Guide at etsy.com/seller-handbook will get you up and running using best practices from successful sellers.

YouTube offers hundreds of free tutorial videos on all aspects of setting up an Etsy store. Many of them will be trailers or lead magnets for paid courses. But you can get a lot of solid tips for free.

The best practices outlined in this chapter will help you set up your Etsy shop to succeed. Here you will learn about:

* Setup steps

* Product listings

* Images

* Etsy SEO

* Your product descriptions

* Share on social media

* Customer service

* Etsy ads

* If sales are poor

* Get reviews and publicity

* Etsy apps

* Mailing list

Setup Steps

* Brand your Etsy shop by naming it with your business name. The name shows up in your Etsy shop URL. Example: https://www.etsy.com/shop/YourBizName . You can shorten this URL for business cards using the free tool https://www.bit.ly/ .

* Decide what you will sell and make a list of your products. Each product will have its own listing.

* Research popular keywords buyers use to find products like yours (EtsyRank.com ).

* Write a description for each product.

* Take photos of your items from different angles. Etsy allows you to upload ten images for each product.

* Read and follow all the guidelines and store policies when setting up your shop.

Shop Info and Appearance

* Add your artist's story to your Seller's Bio. Shoppers want to know how you became an artisan.

* Your "Shop Announcement" gives you a place to add interesting details about your products and your creative process. It is also an area for placing popular keyword phrases used by Etsy shoppers.

* Design and upload a shop icon, profile image of yourself and (optional) store banner.

Shop Policies

* Write a welcome message. If natural, weave in popular search terms. They won't help you here with Etsy search rankings but will help you get found by Google.

* Create your Payment, Shipping, Refund, Seller, and Additional Information policies. Don't omit these as Etsy search favors shops with completed policies.

Improve Your Product Listings

* Product listings are pages that display information to viewers about your product. Listings include images, a title, a product description, tags, price, shipping, quantity, and materials.

* When setting up a product listing, fill in each section. Each of the areas on the listing page provides another opportunity to appear in searches.

* Create more listings by copying your best-selling listings and changing the title for the copied listings. Use a different popular search term for each new listing. Be sure to change your tags to match your titles as much as possible.

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